The iPhone 12 mini, the smallest variant in the iPhone 12 lineup, reportedly accounted for only 5% of sales for the entire 2020 iPhone series in the first half of January in the United States, according to Counterpoint Research cited by Reuters.
Counterpoint Research indicates that handsets over 6 inches such as the iPhone 12, 12 Pro, and 12 Pro Max outperformed smaller models such as the 5.4-inch iPhone 12 mini for the start of this year. The relatively low sales for the 12 mini is expected to be due to a trend in the overall market where consumers are veering away from smaller displays and opting for larger, more immersive smartphone sizes.
Reports of lackluster iPhone 12 mini sales began emerging in early January, and last week JP Morgan analyst William Yang stated in a note seen by AppleInsider that weak demand for the model could result in Apple cutting production entirely in the second quarter of 2021 to allow it to sell through its existing supplies.
Last month Apple reported its quarterly earnings for the first time following the launch of the iPhone 12 in October. While Apple did not disclose specific sales figures for each of the models in the lineup, the company did report $65.60 billion in revenue for its iPhone business alone, a new quarterly record.
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
Apple may have updated several iPads and Macs late last year and early this year, but there are still multiple new devices that we're looking forward to seeing in 2025. Most will come in September or October, but there could be a few surprises before then.
We've rounded up a list of everything that we're still waiting to see from Apple in 2025.
iPhone 17, 17 Air, and 17 Pro - We get...
Tuesday April 15, 2025 6:31 am PDT by Tim Hardwick
Apple is preparing a "bold" new iPhone Pro model for the iPhone's 20th anniversary in 2027, according to Bloomberg's Mark Gurman. As part of what's being described as a "major shake-up," Apple is said to be developing a design that makes more extensive use of glass – and this could point directly to the display itself.
Here's the case for Apple releasing a truly all-screen iPhone with no...
The first iOS 19 beta is less than two months away, and there are already a handful of new features that are expected with the update.
Apple should release the first iOS 19 beta to developers immediately following the WWDC 2025 keynote, which is scheduled for Monday, June 9. Following beta testing, the update should be released to the general public in September.
Below, we recap the key...
Apple's upcoming foldable iPhone (or "iPhone Fold") will feature two screens as part of its book-style design, and a Chinese leaker claims to know the resolutions for both of them.
According to the Weibo-based account Digital Chat Station, the inner display, which is approximately 7.76 inches, will use a 2,713 x 1,920 resolution and feature "under-screen camera technology." Meanwhile, the...
A common complaint about the iPad Pro is that the iPadOS software platform fails to fully take advantage of the device's powerful hardware.
That could soon change.
Bloomberg's Mark Gurman today said that iPadOS 19 will be "more like macOS."
Gurman said that iPadOS 19 will be "more like a Mac" in three ways:Improved productivity
Improved multitasking
Improved app window management...
Apple is working on a new version of the Vision Pro with two key advantages over the current model, according to Bloomberg's Mark Gurman.
Specifically, in his Power On newsletter today, Gurman said Apple is developing a new headset that is both lighter and less expensive than the current Vision Pro, which starts at $3,499 in the U.S. and weighs up to 1.5 pounds.
Gurman said Apple is also...
Apple has confirmed that it will be permanently closing its retail store in the heart of Bristol, England, and there is no replacement in sight.
Apple Bristol in 2023
Apple Bristol will be closing its doors on Saturday, August 9, due to redevelopment plans at the Cabot Circus Shopping Centre, and the adjacent Bristol Shopping Quarter. According to news reports, and a building application, the ...
Thursday April 10, 2025 4:19 am PDT by Tim Hardwick
Apple in October 2024 overhauled its 14-inch and 16-inch MacBook Pro models, adding M4, M4 Pro, and M4 Max chips, Thunderbolt 5 ports on higher-end models, display changes, and more. That's quite a lot of updates in one go, but if you think this means a further major refresh for the MacBook Pro is now several years away, think again.
Bloomberg's Mark Gurman has said he expects only a small...
I love my iPhone12 mini. I guess I'm in the minority. I think if they had put a telephoto lens on it (instead of wide angle), it might have appealed to more people.
I absolutely love my mini. It's the phone I've been wanting Apple to make for SOOOO many years. Would make me super sad if they dropped it from the lineup in the future.
I think the pandemic has had a huge negative effect on the Mini's sales. The small size is most important when you're going out. When you're at home, you want a bigger screen to watch videos on the bed or couch.
I want an iPhone 12/13 Mini in the future when I can go out a lot more. For now, I will keep my XR because I'm staying home so much.
I have had the Plus/Max variant of the iPhone ever since they started making them. And for whatever reason I was so drawn to the Mini this year. I can say it has been my favorite iPhone ever, I really hope they don't cancel them! Such a joy to hold and it has really helped me cut my screen time down and not be so tied to my phone.
